A Spa for All Seasons

By Sharmila Chand

Located in the heart of the holy city of Amritsar, Hyatt Regency Amritsar offers an ideal zone for respite with a host of energising experiences. Offering world class amenities, seamless comfort, culinary delights and immaculate services, it comes across as an ideal retreat for relaxation after exploring the historic and religious attractions of Amritsar.

The hotel offers a modern wellness experience with a landscaped outdoor swimming pool, vitality pool, gymnasium and spa. The vitality pool is talk of the town as no other hospitality property in the city is offering this facility.

For Holistic Rejuvenation

At the hotel, you are pampered with a melange of wellness options such as yoga, Ayurveda and exotic western therapies. One must exploit these choices to help refresh both body and mind.

The spa, spread across 5240 square feet, offers eight distinct, beautifully appointed rooms to take you on a relaxing journey, along with a beauty salon and separate wet areas for male and female.

Spa at Hyatt Regency Amritsar induces a sense of ease and relaxation the moment you set foot in the spa facility. The entire spa, including rooms, corridors and reception is dimly lit to create a calming effect on the senses.

Beautiful sculptures made of iron and sandstone adorn the entire facility. The light panels, placed in the walls and floors of the corridor, ensure that the lighting is sufficient without being overpowering.

Colourful fabrics adorn the ceilings of the treatment rooms, adding character to the ambience with the beautiful colour patterns of the fabrics infusing energy among the guests.

For luxury and bonding with partner, guests here can opt for a Couple Spa Room; where couples can spend quality time rejuvenating together.

Inspired by the legacy of Indian wellness traditions, the spa offers a host of authentic Ayurvedic treatments, executed in specifically designed Ayurvedic treatment rooms.

Striking a perfect balance between the traditional and the modern, the Spa at Hyatt Regency Amritsar also offers specially curated western treatments, which are carried out in accordingly designed western treatment rooms.

Fortified by the perennial wisdom of Mother Nature and scientifically proven spa techniques, the spa creates personalised experiences so that individual guests with different wellness needs can easily  achieve and maintain wellness in body and spirit.

An interesting element which can be found in the entire spa facility including the adjoining hair and beauty salon, are the big chunks of Rock Salt, which can facilitate to keep the negative energy at bay.

Wellness Solutions

Succinctly, here there is a combination of spa treatments carefully selected to give you relief f r o m stress. Enjoy a wellness experience with Signature Programs for absolute relaxation.

It is advisable to arrive 30 minutes prior to your appointment so that you may enjoy the hydrotherapy facilities at the spa. Each spa treatment starts with a relaxing foot cleansing ritual.

Here there are exclusive Ayurvedic rituals including

Abhyangam Massage,  Shirodhara, Potli Massage, which are complemented by Swedish massage , deep tissue massage, reflexology, aromatherapy, traditional Thai massage among others.

There is also an Authentic Signature Massage, which is a combination of both European and Indian treatments.

The most popular wellness offering at the Spa is ‘Romantic Gateway for Couple’ treatment, which includes either Swedish or aromatherapy massage for a couple.

Leading Through Wellness

A nutritionist with 12 years of experience in the wellness industry, Mahamaya Das Biswas, Spa Manager, Hyatt Regency Amritsar, has been associated with the hospitality sector for the past five years.

His areas of expertise include leadership skills, developing standard operating procedures (SOPs) and core policies, quality control, inventory management, training on soft skills, budgeting and audit.

“I believe my energy, confidence, flexibility, focus and dedication help me to deliver to the best of my abilities and do justice to my job,” he observed. The excerpts of the interview with the seasoned professional follow:

What are the kind of changes you have witnessed in India’s spa industry during the past five-six years?

In India, during the last few years, spas have enhanced their appeal to broader segments by targeting single men, couples, teenagers, families, athletes and senior age groups.

Spas have reengineered their menus to suit different categories of guests. There has been an increased focus on competitive pricing and attractive package offers without sacrificing quality.

Nowadays, technology is helping spas reinforce their core values by offering more customer service options. For instance, social media is being increasingly used to update customers about last minute deals, to book appointments and obtain cancellations.

Earlier, people used to have the notion that spas were associated with luxury, but now they have understood that spa treatments are part of living a healthy lifestyle.

Nowadays more and more spas in the country are looking to educate their clients about the benefits of spa treatments, particularly stress reduction.

What are the top trends in India’s spa business?

Top trends in India’s spa business are more focus on wellness, health & fitness, use of organic and natural products for treatment, focus on stress management, including practices like mindfulness and meditation, and customisation and personalisation of services suited to the individual needs of clients.

What are the key challenges towards opening a spa in India?

One of the key challenges towards opening a spa in the country is finding qualified staff. Due to high attrition rate in India’s wellness industry, imparting training and delivering consistent services through qualified staff has become quite a challenge.

Another challenge towards opening a spa in India is the fierce competition in the wake of rapid growth of India’s wellness industry, which can be overcome by either focusing on a niche service or offering an extensive range of unmatched spa experiences under one roof.

How do you decide on the spa menu?

While deciding a spa menu, it is important to closely understand the demography and geography of the location where the spa is located or is to be located.

In case of an upscale hospitality property like Hyatt Regency Amritsar, the menu of the in-house spa should also take into consideration the profile of the guests who are likely to choose the hospitality property as their hospitality partner during their visit to the city. The kind of wellness treatments and services these guests would prefer should be kept in mind.

Besides these, along with all-year treatments, seasonal menu options should also be included to make the spa menu more comprehensive, appealing and holistic in nature.

Further, there are some critical factors which play a key role in designing the spa menu. To prepare a decent spa menu, one should see to it that every spa treatment includes a little description of the features of the procedure, along with its benefits, to motivate guests. There should be clarity in treatment pricing, which should be mentioned right below the treatment’s description. The treatments should be neatly categorised so as to make it easy on the eyes under categories like body treatments, facial, add-ons, packages, etc. Proper visuals or images should be included to highlight treatments.

Moreover, spa’s policies like booking requirements, hours of operations, amenities, cancellation policy, etc. should be clearly mentioned on the back cover of the menu, along with contact information like name, address, website, phone number and e-mail.

The spa menu should be aesthetically designed with an easy to read font and with right ink colour combinations, on good quality paper. It is also very important to screen the menu for typo and grammatical errors, which if continue, can negatively influence the credibility and perception of the business.

What do you enjoy the most about being a Spa Manager?

What I enjoy the most as a Spa Manager is facilitating optimum guest satisfaction while running day-to-day operations seamlessly.

The ability to positively influence the lives of people instills a sense of humility in you and at the same time makes you feel proud and happy about your work and its positive impact on the society.

Throw some more light on your job profile as a Spa Manager

As a Spa Manager, I try and instill the organisation’s value system in my team and this in turn helps us service our guests better. As a Spa Manager, I try to follow the highest standards of ethics and professionalism and encourage my team to do the same.

I also make an effort to empower my team members by motivating them to take ownership of their job so that they can learn on the job and grow into leadership roles over the years. This gives me immense happiness and satisfaction.

As part of the Hyatt Regency Amritsar family, I am happy to be working with such a wonderful organisation which has an exceptional value system and gives me the freedom to do all the above.

Could you tell us about the USP of the spa managed by you? What distinguishes it f r o m others?

The USP of the Spa at Hyatt Regency Amritsar is that it is the only spa in Amritsar with eight treatment rooms. Another one of its kind feature here is the Couple Spa room, which is only such spa facility in the city.

We offer an extensive range of treatments. We provide Ayurvedic, western and oriental treatments, along with a full-fledged salon, under one roof.

We have a holistic spa menu. Along with treatments available throughout the year, we also offer seasonal treatments; best suited to a particular season.

Can you talk about two of the wonderful treatments offered at the spa

Hot Stone Treatment is incorporated with a customised massage, and it promotes deeper muscle relaxation through the placement of smooth, water-heated river stones at key points on the body. This treatment relieves chronic pain, reduces stress and helps increase the flexibility of joints.

Potli Massage therapy is done by using heated herbal pouches, also known as potlis, containing Ayurvedic herbs; both fresh and dried, packed in muslin cloth and dipped in warm medicated oil, which are used for massaging the entire body to enhance blood circulation, ease aches and loosen up and nourish the body.

This treatment is often recommended for addressing rheumatoid arthritis, spondylitis, frozen shoulders, osteoarthritis, etc.

Do you have some customised treatments on offer?

Yes, we do have customised treatments like Royal Facial, wherein guests can avail back massage with facial, and The Invigorator, where guests can go for scrub along with any 60-minute full body massage.

We also offer treatments customised to match seasonal requirements. For instance, currently we have humid weather condition. Thus for this season, we have the perfect therapeutic treatment in the form of Authentic Signature Massage; a treatment which is a combination of both hot stone and potli therapies.

This treatment helps release toxins through lymphatic drainage and facilitates better blood circulation by increasing body temperature, reducing physical discomfort and easing stressed up muscles.

What is your favourite treatment to receive and why it is so?

My favourite treatment is Deep Tissue Massage. This treatment involves fluent strokes of different depths and intensity, with long stokes improving lymphatic drainage and circulation. Here acupressure points are used for specific stimulation while stretching increases mobility.

Any other point you wish to make?

The focus on your well-being here is not limited to just physical well-being, but on mental and emotional well-being as well.

We have treatments which cater to all these aspects with the experts who work here being focused on ensuring that you go back after a treatment thoroughly relaxed, healed and recuperated.

Budget Hotels Gaining Momentum
The hospitality market in India, according to a Deutsche Bank report, is believed to be worth 10-12 billion USD. Seventy percent of this comprises  ... Read More
Addressing Guests’ Feedback
Digitalisation and social media have become important elements for tourists as far as selection of rooms in hospitality properties is concerned. Refer  ... Read More
Branded Hospitality, Beyond Metros
Like all other facets of life and times, hospitality industry is also going through changes. One of the important changes or rather transitions that h  ... Read More
A Regal Resort, Amidst Nature
While sauntering through the stone carved road of Ramada Resort Kumbhalgarh one can easily get the impression of being in a majestic fort, straight ou  ... Read More